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| ・ | Joseph G. Nellis and David Parker (2006), Principles of Business Economics, Second Edition, London: Prendice-Hall. | |||
| ・ | Paul. W. Farris., Neil. T. Bendle, Phillip. E. Pfeifer and David. J. Reibstein (2006) Marketing Metrics, Upper Saddle River, New Jersey: Wharton School Publishing. |
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2012年8月7日
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| Copyright (c) 2008-2012, 2017- Prof. A. Ono's Seminar of Marketing, Keio University, Tokyo, Japan. All rights reserved. |
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