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| ・ | W. Lazer & E. J. Kelly (1962), Managerial Marketeing: Perspectives and Viewpoints, Homewood, Illinois: Richard D. Irwin (pp.534-536). | |||
| ・ | J. R. Hauser & S. M. Shugan (1983), "Defensive Marketing Strategies," Marketing Science, Vol. 2, No. 4 (Fall ), pp.319-359. |
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2013年4月27日
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| Copyright (c) 2005-2013, 2014- Prof. A. Ono's Seminar of Marketing, Keio University, Tokyo, Japan. All rights reserved. |
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